Culturelle x Re:wild

Culturelle Probiotics© offers a portfolio of products for digestive health. They are the leading global brand and #1 recommended by pediatricians. As the brand prepared a campaign to change the way people think about their gut health, they approached Re:wild about teaming up to draw attention to the similarities between the threatened ecosystems Re:wild works to protect and the at-risk state of the gut microbiome – the one that Culturelle products help to protect.

We are grateful to Culturelle for this partnership, as well as their financial support of Re:wild’s global work to protect and restore the wild.

We launched our partnership in May 2024, with a media tour featuring Re:wild’s Vice President of Communications & Marketing Robin Moore, who appeared on radio and TV programs to discuss biodiversity and the campaign. Re:wild and Culturelle also jointly shared curated content on social media.