Culturelle x Re:wild
Culturelle x Re:wild
Culturelle Probiotics© offers a portfolio of products for digestive health. They are the leading global brand and #1 recommended by pediatricians. As the brand prepared a campaign to change the way people think about their gut health, they approached Re:wild about teaming up to draw attention to the similarities between the threatened ecosystems Re:wild works to protect and the at-risk state of the gut microbiome – the one that Culturelle products help to protect.
We are grateful to Culturelle for this partnership, as well as their financial support of Re:wild’s global work to protect and restore the wild.
We launched our partnership in May 2024, with a media tour featuring Re:wild’s Vice President of Communications & Marketing Robin Moore, who appeared on radio and TV programs to discuss biodiversity and the campaign. Re:wild and Culturelle also jointly shared curated content on social media.
Listen in: the Soul & Science of Re-wilding with Mekanism
Carrie Hutchison, Re:wild's director of marketing and brand, joins the folks at Mekanism on their Soul & Science podcast in a special episode about rewilding. Mekanism is a Culturelle Probiotics brand partner.
Brand Partners
We need companies to be part of the solution – to climate, biodiversity loss, our future.
Olivela x Re:wild
Every $4 spent at Olivela provides 1 hour of conservation. Olivela’s community supports Re:wild’s efforts to protect our planet by shopping designer fashion, beauty and lifestyle brands.
YSL x Re:wild
YSL Beauté, a subsidiary of L’Oreal, partnered with Re:wild to invest directly in critical biodiversity projects to achieve their goal of protecting and restoring 100,000 hectares by 2030.