Carrie is a strategic marketing and communications leader with 20 years of experience building brands, driving revenue, and elevating executive visibility across the nonprofit and media sectors. As Director of Marketing and Brand at Re:wild, she leads brand strategy and corporate partnerships, having grown the partnerships program to $1M+ in revenue while directing digital marketing strategy, high-profile campaigns, and immersive activations. She was instrumental in the strategy behind Re:wild's 2021 rebrand from Global Wildlife Conservation, repositioning the organization for global scale and impact.
Prior to her full-time role, Carrie was an independent consultant for organizations including Lonely Whale, Georgetown University, NPR affiliate WAMU, and National Geographic Magazine. Before consulting, she was Director of Corporate Communications at the National Geographic Society, where she supported donor cultivation and capital campaigns, as well as advised executives and explorers on telling their stories through conferences, media, social platforms, donor engagement, and thought leadership.
From 2018 to 2020, Carrie was a Fellow in Residence at the German Marshall Fund, working on the U.S. State Department's Young Transatlantic Innovation Leadership Initiative, and taught marketing as an adjunct professor at The George Washington University School of Business. She lives in the Washington, D.C. area.
Education
M.S. Marketing, Johns Hopkins University
B.A. Communications, Syracuse University
B.A. Political Science, Syracuse University