Re:wild Your Fridge

Eating more plants is the most impactful thing you can do for the planet and your own health.

About

Re:wild Your Fridge is a campaign to educate people about the connection between what we eat and the health and future of our planet.

To stop deforestation and protect our own health, we need to decrease industrial animal agriculture and increase plant-based options.
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The Facts

Your plate has power. Here’s how plant-based choices can change the planet.

  • 75%

    Less greenhouse gas emissions from plant-based diets compared to meat-heavy ones.

  • 75%

    Less land used to produce plant-based food.

  • 54%

    Less water consumed compared to meat-heavy diets.

  • 66%

    Less biodiversity loss caused by plant-based diets.

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What does your fridge have to do with biodiversity? A lot.

Forests are cleared to raise livestock, pushing wild animals out of their homes. If you put every land mammal on a scale, over 98% of the weight would be humans and livestock. Wild animals? Just 2%.

And it’s not just about meat — it’s about what we grow and who it’s for. In 2017, nearly 90% of U.S. cereal grains went to feed livestock, not people.

The wild truth? Plants are way more efficient. We can grow more food for more people, using less land — while protecting forests, wildlife, and our future.
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It's not (entirely) your fault.

If you’ve tried to eat more plants and found it difficult, please know it’s not just you. There are a lot of systemic factors that make this healthy and planet-friendly way of life challenging. We’ll refer to this collectively as “the system,” and here are just a few ways the system traps us:

  • There is a lot of lying.

    Milk doesn’t necessarily do a body good. You don’t need a steak to be strong (or “a man”). Pork is not “a white meat.” Insane public relations ploys abound. Contrary to popular lore, the United States isn’t feeding the world; it’s not even feeding America. But the big ag lobby will keep spending a lot of time and money to prop up these narratives and block policies that are better for biodiversity — humans included.

  • Our current agricultural system is not the one we want.

    The USDA recommends we eat a diet made up of at least 50% fruits and vegetables, but only 4 percent of federal farm-support dollars went toward fruits and vegetables in 2019 (compared to the 30 percent that domestic meat, poultry, eggs, and animal feed received).

  • It's how it's always been done.

    Many cultures and familial traditions revolve around meat and dishes that are heavy on eggs and dairy. But are some of the cultural and familial assumptions we make not really great for the planet (or us)?

Good news: things are changing — and fast.

Global shifts are happening.

At COP28, world leaders didn’t just talk climate — they served mostly plant-based food, thanks to popular demand (and some backlash from past years). Even more importantly, agriculture made it onto the global climate agenda. That’s a major step toward systemic change.
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Your health gets a boost.

Eating more plant-based meals isn’t just good for the planet — it’s a win for your body, too. It can help:

- Maintain a healthy weight
- Lower blood pressure
- Reduce risk of heart disease, cancer, and Type 2 diabetes

And it could help prevent future pandemics. Zoonotic diseases — like avian flu and swine flu — account for 60% of all known infectious diseases and 75% of new and emerging ones.

With the U.S. producing 10 billion land animals for food every year (and being the world’s biggest importer of wild animals), the connection between diet and public health is real.

"Can we have our, um, meat and eat it too?"

Actually… maybe! Innovators around the world are reimagining what food can be. From tech to tradition to a little weird science, here’s what’s cooking:

- Real(ish) dairy: Milk without the cow, made with precision fermentation
- Fish fake-out: Plant-based seafood that looks, cooks, and tastes like the real thing
- Alt-proteins: Think crickets, mushrooms, and even lab-grown meat
- Wild ideas: Yes, people are working on drinks made from recycled pee (don’t knock it till it’s filtered)

The future of food is less about sacrifice - and more about smart, tasty swaps that do good.
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How to Re:wild Your Fridge

You don’t have to go all-in overnight. Here’s how to start small and still make a big impact:

  • Start with One Swap

    Swap one meat or dairy meal a day for a delicious plant-based alternative.

  • Try Something New

    Explore new fruits, veggies, grains, and legumes you haven’t tried before.

  • Keep It Simple

    Keep simple, tasty recipes on hand to make plant-based meals a breeze.

  • Shop with the Seasons

    Shop seasonally and locally to support sustainable farming.

  • Plan Ahead, Not Perfect

    Meal prep or plan a few plant-based meals each week to make it easier to stick with it — progress over perfection.

What’s in the fridge? A better future!

From Earth Summit to DC Climate Week - and now Lollapalooza - our Re:wild Your Fridge activation is popping up across the country to show how your food choices connect to the wild.

Step inside our interactive fridge experience to explore the impact of what you eat on forests, water, and wildlife. Pick up free goodies from planet-friendly brands like ILIA, Bombas, and Ocean Bottle, and don’t forget to snap a photo at the WILD photo wall to share with #RewildYourFridge.
Visit Us at Lollapalooza

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